A New Light

Bud LIGHT

Changing times and tastebuds mean that drinkers are constantly looking for new flavor experiences and reaching for new products that will offer something different. The question is; How does an American icon, maintain its legendary heritage and status, but flex its branded elements to encompass a whole world of new product offerings? It’s Bud Light, but not as you know it. As well as the classic beer, Bud Light is now offering, Seltzer, Chelada, Platinum Seltzer and Flavored Lager.. 

THE RACE TRACK

Nicknamed 'the racetrack'—a nod to its earlier design—the streamlined logo and bounding box have been reimagined as a versatile brand asset, seamlessly adapting across packaging and beyond.

PACKAGING

Honoring its rich heritage while embracing the future, Bud Light’s refreshed crest, modernized color palette, and restructured pack hierarchy signal a bold new chapter—one that empowers the brand to expand seamlessly into new offerings.