Ever Upwards

Belief

Belief is an independent clothing brand & skate shop based in Astoria, Queens. Offering a full range of lifestyle apparel and accessories, including premium cut and sew garments. With a focus on quality and construction, their products are made to withstand the wear and tear of everyday life. From city streets to mountain peaks.

Independent:

What started as three middle school friends with the vision to open a small community skate shop, stocking their favorite lifestyle apparel, footwear and skateboard brands, has grown into what we really set out to do, designing and creating their own clothing brand.

Local:

Since then they’ve opened up two retail locations in Queens & Brooklyn. All of their garments are designed, engineered and distributed from their HQ in Greenpoint. The connections they’ve made with the community are what keeps them creating and growing. NYC is where it all started, and there is no place they'd rather be.

Crafted:

Belief makes authentic New York street ware, designed to equip your lifestyle from city streets to mountain peaks. All garments are made with quality in mind and to stand the test of time. Constructed from the ground up, curated materials, construction and premium cut and sew details give all Belief products a unique and distinctive edge.

Manifesto

“Ever Upward” - a term that represents an unwavering pursuit of progress; translated from New York's motto, Excelsior. Belief is an independent clothing brand & skate shop based in Astoria, Queens. Offering a full range of lifestyle apparel and accessories. With a focus on quality and construction, our products are made to withstand the wear and tear of everyday life... From city streets to mountain peaks. We aim to create products that uplift the everyday New Yorkers who make the city special. Products that remind you to follow your passions and lean into what inspires you. We believe that nothing is too crazy or unconventional to pursue as long as you stay true to who you are.

Identity

The following section gives an overview of our brand identity and the visual elements that make us unique and distingtive. The examples included show how assets are brought together to create a cohesive, but not cookie-cutter brand look and feel.